01 Digital Advertising
What We Do For You
- Develop strategic digital marketing and remarketing campaigns to reach prospective students and encourage them to apply
- Research and develop audience profiles and targeting for paid media ad campaigns.
- Provide budgetary support to ensure the reach and conversion goals of digital campaigns
- Create ads for social media, display and search advertising
- Design, develop and host marketing landing pages and Program microsites
02 Email Marketing
What We Do For You
Compose and launch email marketing automated campaigns which drive awareness of the Program.
03 Webinar Promotion
What We Do For You
Set up and support monthly live informational webinars in collaboration with the Admissions Advisor—includes promotional and participant follow-up support.
04 Social Media
What We Do For You
Support organic social media efforts through graphic templates, student coordination and post creation.
05 Asset Library
What We Do For You
Create digital and print collaterals to include brochures, conference materials and resources supporting the student recruitment process; create images, video and text ads for social media, display and search advertising; design, develop and host marketing landing pages and Program microsites.
06 Robust Messaging Support
What We Do For You
Collaborate with Program faculty to compose messaging for landing pages, digital ads, emails and other content.
07 Strategic Data Analysis
What We Do For You
Oversee analytics tracking setup, analysis and reporting for all marketing activities and websites.