Our full-service Marketing Team works closely with Program leadership and University marketing personnel to build brand awareness and highlight unique programmatic features to prospective students.
Our approach includes marketing solutions for attracting, engaging, and enrolling diverse and inclusive cohorts drawn from a national applicant pool. We create marketing materials that accentuate the mission, vision, and educational goals of your Program.
What We Do For You
- Develop strategic digital marketing and remarketing campaigns to reach prospective students and encourage them to apply.
- Research and develop audience profiles and targeting for paid media ad campaigns.
- Provide budgetary support to ensure the reach and conversion goals of digital campaigns.
- Create ads for social media, display and search advertising.
- Design, develop and host marketing landing pages and Program microsites.
Compose and launch email marketing automated campaigns that drive awareness of the Program.
Set up and support monthly live informational webinars in collaboration with the Admissions Advisor—includes promotional and participant follow-up support.
Support organic social media efforts through graphic templates, student coordination and post creation.
Create digital and print collaterals to include brochures, conference materials and resources supporting the student recruitment process; create images, video and text ads for social media, display and search advertising; design, develop and host marketing landing pages and Program microsites.
Collaborate with Program faculty to compose messaging for landing pages, digital ads, emails and other content.
Oversee analytics tracking setup, analysis and reporting for all marketing activities and websites.
Hear From Our Team
Working with each partner program in marketing is so incredibly rewarding to me. We are a team of such passionate creatives and we thrive when we get to help individual institutions, faculty teams and their leadership build unique campaigns that grow the prospective student community and complement the university brand at scale.
